Saturday, November 22, 2014

Osman Debuts first Menswear Collection for Amazon Fashion to Mark The Festive Season

Osman Unisex Tuxedo Jacket £150

Since Amazon’s entry into the mono-brand e-tailing business with years ago, it’s collaborated with the likes of DerekLam, Meadham Kirchhoff and now British brand Osman on a line consisting of men’s and women’s pieces. British trained designer Osman Yousefzada’s capsule collection for Amazon sees him delve into menswear design for the first time with 2 unisex pieces; a tux jacket and Christmas jumper.

The Christmas jumper comes in a slouchy oversized fit – a tad too wide at the neck – in an interesting multi-coloured jacquard knit. The tuxedo jacket comes in a boxy fit with grosgrain detailing.


All of this is expected to push Amazon’s fashion business further and albeit as successful as its music or books business. This year alone has seen the e-tail giant add more than 100 brands to its fashion store. Critics have argued that Amazon is not as specialized in fashion business compared to other fashion etailers like Mr Porter & Oki-ni but only time would tell how much success it would enjoy with fashion. 
Osman unisex Christmas jumper £95

Close up details of the lapel via amazon


Thursday, November 20, 2014

FROM VIRGINIA BEN X SELFRIDGES CUSTOMISED TRAINERS EVENT


British artist From Virginia Ben will be at Selfridges Oxford Street, London on 22 November between 11am and 7pm and 23 November between 11.30pm and 6pm solely customizing trainers bought at Selfridges following his aesthetic.
There would be a bespoke menu of customization options for a pair of trainers that shoppers can select from with delivery expected within 4 weeks, just in time for Christmas.
From Virginia Ben developed his unique style of painted and promoted it via social media where he’s got a legion of followers on Tumblr and Instagram. It’s good to see Selfridges identify and collaborate with him. 
There would also be music from DJ, presenter and producer Manny Norte between 1pm - 5pm for a one of a kind shopping experience.

Wednesday, November 19, 2014

James Long Revealed as River Island Studio SS15 Menswear Collaborator


River Island design studio was set up to collaborate with emerging UK design talent. Its past collaborations have been with Katie Eary, Joseph Turvey and most recently Baartmans & Siegel. Spring 15 sees them collaborate with one of London’s most interesting labels James Long. Textile expert Long is known for his intricate fabric combinations and his intelligent use of vibrant color which has set his label apart from others and created a vibe he is notorious for.


He brings his signature aesthetic to the 10 piece collection which features gold tone zips, applique stripes & geometric shapes. There’s a heavy sports influence – pointing back to my recent post – with basics like sweatshirts, hoodies and jogging bottoms getting the special Long treatment. There’s also this seasons sport luxe fabric of choice, neoprene in the collection.


The collection will launch with a short film by Menno Fokma in January during the London Collections Men and finally hit shop floors and online in February with a reasonable price range from £28 - £90. 

Monday, November 17, 2014

Is Sports The New Cool? Exploring London's Fascination with Sportswear

Edward Crutchley SS15
England has long been known for its sartorial strength, inventing the suit and home to the iconic Savile Row, a street dedicated to tailoring. All of this heritage and sartorial culture seems to have been lost on the new generation of designers who are mostly inspired by sportswear or its new fancy term ‘active wear’.A look at most of the spring summer collections from London would reveal an ubiquitous presence of sports influence. Sweatshirts, hoodies, baseball jackets, basketball shorts and baggy shorts were reworked by most of the designers in one form or the other.

James Long SS15
NasirMazhar has always been a fan of basketball shorts and it’s become his staple item. James Long became famous for his interesting use of knits and threads for spring 15 he maintained a sporty vibe with appliqued sweatshirts and shiny baseball jackets.

Newcomer Edward Crutchley who showed under the Fashion East collective, employed psychedelic prints to sweatshirts and jogging bottoms. Active wear was simply the order of the day at the shows and it only shows that the designers are simply reflecting the vibe from the street.

Christopher Shannon SS15
Sportswear has sort of become second skin to a lot of people. Ideally a young kid owns a pair of sneakers before he owns dress shoes, a hoodie before a suit. In comparison to tailoring, sportswear is relatively more affordable. Fashion trends like pairing sneakers with a suit or wearing pool slides with sports socks have added to the sports allure.

Nasir Mazhar SS15
The recent Spornosexual evolution – which I explored earlier – might also be a reason why sports is the new cool as more people lead a healthy and active lifestyle that involves the gym, running or some other form of sports. 

Sunday, November 16, 2014

Topman Lux Autumn Winter 14 Re-thinks Tailoring with a Relaxed Approach

 The Topman Lux aw14 capsule collection is in its fifth phase and it brings clean and minimal detailing to modern tailoring pieces. As opposed to launching an entire different label, Topman Lux was set up to serve an entirely different customer from the high street brands mainline.


The ‘Lux’ tag in its title is not only for branding sake, it also exudes the fact that higher quality fabrication is employed. Topman of all the high street brands who offer menswear is known for its innovative and varied selection of fits when it comes to wardrobe basics like tees and jeans, that vibe is not lost on this collection either.

The iconic biker jacked is re-worked in wool with dropped shoulders for an oversized effect and tees also possess dropped hems and panels. There are also interesting scuba tees in short sleeve and ¾ lengths for volume and effect.

As opposed to traditional menswear tailoring which never strays away from shapes –only in the case of bespoke- Topman has been able to update it lux collection with trendy bits, trendy shapes and trendy fabrication. 




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